Direct RFQ Solutions. Prepare Your B2B Company, Products and Offers for AI-Driven Commerce
Direct RFQ helps manufacturers, distributors, industrial suppliers and B2B service providers prepare their digital information for a market in which buyers increasingly use AI search, answer engines, procurement systems and autonomous agents.
A traditional website may be sufficient to present a company or product to a human visitor. It is often not sufficient for an AI system that must identify the supplier, understand the offer, compare technical parameters, verify commercial conditions and decide whether the product or capability is suitable for a specific requirement.
Our solutions transform fragmented B2B information into structured, understandable and actionable business data.
The objective is not only to make your company visible.
The objective is to make your company:
- discoverable;
- understandable;
- comparable;
- technically qualifiable;
- commercially actionable;
- ready to receive structured requests for quotation.
Direct RFQ connects content, product data, supplier information, technical qualification, commercial conditions and agent-ready workflows within one practical framework.
Primary CTA: Start a Direct RFQ Project
Secondary CTA: Explore A2A Cards
From Search Visibility to Business Action
For many years, B2B digital marketing focused primarily on attracting website traffic.
The next stage requires more.
An AI buyer agent or procurement assistant may need to determine:
- what your company actually supplies;
- whether you are a manufacturer, distributor, integrator or service provider;
- which product variant is relevant;
- whether the product fits the intended application;
- which technical data is still missing;
- whether the product is currently available;
- how pricing is calculated;
- what the minimum order quantity is;
- which delivery conditions apply;
- what documentation is available;
- how to submit a complete request for quotation.
If this information is missing, inconsistent or spread across multiple pages and files, the agent may not be able to qualify the offer reliably.
Direct RFQ solutions are designed to close this information gap.
Our Solutions
A2A Card
Structured Business Information for AI Agents
The A2A Card is the central information framework developed by Direct RFQ.
It provides a structured representation of a company, product, capability, agent or purchasing requirement. Its purpose is to help AI systems and procurement teams discover, understand, compare and qualify B2B information.
The A2A Card framework can be used to describe:
- a specific product;
- a legal business entity;
- a production or service capability;
- a functioning AI agent;
- a structured request for quotation.
An A2A Card combines human-readable content with a consistent information architecture that can later be represented through structured data, JSON, feeds, APIs or agent interfaces.
A2A Card Types
The Direct RFQ framework includes:
- A2A Product Card;
- A2A Business Card;
- A2A Capability Card;
- A2A Agent Card;
- Direct RFQ Card.
Each card serves a different role in the B2B information and procurement process.
CTA: Explore the A2A Card Framework
A2A Product Card
Turn Product Information into Qualifiable B2B Data
An A2A Product Card transforms a standard B2B product page into a structured product information asset.
It goes beyond a basic marketing description by combining product identity, technical parameters, commercial conditions, logistics, documentation, suitability rules and a clear purchasing path.
A complete A2A Product Card may include:
- product name;
- manufacturer;
- brand;
- model;
- product code;
- category;
- configuration;
- technical specifications;
- applications;
- operating conditions;
- limitations;
- compatible materials or systems;
- product variants;
- price or pricing rules;
- price validity;
- currency;
- minimum order quantity;
- availability;
- lead time;
- delivery area;
- installation;
- commissioning;
- training;
- warranty;
- service;
- spare parts;
- documentation;
- qualification questions;
- Direct RFQ section.
What the Product Card Solves
Many industrial product pages explain what a product is but do not explain whether it is appropriate for a specific application.
An A2A Product Card helps answer questions such as:
- Is this the correct model?
- Which version should be selected?
- Which buyer parameters are required?
- Is the product available?
- What is included in the price?
- Which conditions may change the final quotation?
- Which documents are available?
- What should the buyer include in the RFQ?
The result is a product page that supports both human buyers and AI-assisted qualification.
CTA: Build an A2A Product Card
A2A Business Card
Make Your Company Understandable to Buyer Agents
An A2A Business Card is a structured representation of a B2B company.
It provides the legal, commercial, operational and trust information required to assess whether the company is a suitable supplier, service provider or business partner.
A traditional About page often focuses on brand history and general marketing language.
An A2A Business Card provides more precise information, including:
- legal company name;
- trading names;
- company registration details;
- tax identifiers;
- headquarters;
- operational locations;
- year established;
- ownership or group relationships;
- commercial role;
- geographic coverage;
- industries served;
- brands represented;
- products and services;
- production capabilities;
- warehouse capabilities;
- installation services;
- technical service;
- certifications;
- authorisations;
- trademarks;
- contact points;
- enquiry routing;
- supported languages.
Business Role Classification
The card should clearly identify whether the company operates as a:
- manufacturer;
- distributor;
- importer;
- wholesaler;
- integrator;
- service provider;
- contract manufacturer;
- rental provider;
- authorised representative;
- marketplace;
- software or agent operator.
This distinction is important because AI systems should not infer a company’s role only from general website content.
CTA: Build an A2A Business Card
A2A Capability Card
Describe What Your Company Can Actually Deliver
Not every B2B requirement relates to a standard catalogue product.
Many buyers search for a supplier that can manufacture, process, integrate, install, repair, test, customise or fulfil a specific requirement.
An A2A Capability Card describes a defined operational capability.
It can represent:
- manufacturing capacity;
- contract production;
- machining;
- converting;
- packaging;
- engineering;
- installation;
- maintenance;
- testing;
- logistics;
- warehousing;
- fulfilment;
- specialist consulting;
- custom software or automation.
Typical Capability Data
A Capability Card may include:
- capability name;
- process description;
- accepted inputs;
- expected outputs;
- technologies used;
- equipment;
- supported materials;
- dimensional range;
- tolerance range;
- production capacity;
- minimum project size;
- maximum volume;
- supported industries;
- geographic coverage;
- quality procedures;
- required technical files;
- sample requirements;
- tooling requirements;
- validation process;
- lead-time factors;
- certifications;
- limitations;
- exclusions;
- quotation requirements.
Why Capability Data Matters
A buyer may not know the exact product name or supplier category.
They may only know the required outcome.
The A2A Capability Card allows an AI system to match the buyer’s need with the supplier’s real operational ability.
CTA: Publish an A2A Capability Card
Direct RFQ Card
Structure Purchasing Requirements Before the Quotation Stage
A Direct RFQ Card represents a specific purchasing requirement in a structured format.
Its purpose is to reduce incomplete enquiries, repeated clarification and non-comparable quotations.
A Direct RFQ Card can include:
- RFQ identifier;
- buyer identity;
- request title;
- publication date;
- response deadline;
- confidentiality level;
- product, service or capability required;
- quantity;
- units;
- technical requirements;
- dimensions;
- operating conditions;
- acceptable alternatives;
- delivery location;
- required delivery date;
- Incoterms;
- currency;
- payment expectations;
- installation requirements;
- commissioning requirements;
- warranty expectations;
- documentation requirements;
- response format;
- evaluation criteria;
- required supplier declarations;
- required contact or endpoint.
Better Inputs Produce Better Quotations
A supplier can only prepare a reliable quotation when the requirement is sufficiently clear.
The Direct RFQ Card helps the buyer provide the technical, commercial and logistical information required for qualification.
It also helps suppliers respond using a comparable structure.
This creates a more efficient process for:
- industrial buyers;
- procurement teams;
- distributors;
- manufacturers;
- sourcing platforms;
- buyer agents;
- supplier agents.
CTA: Create a Direct RFQ Card
A2O: Agent-to-Agent Optimization
Optimize Your B2B Presence for AI Agents
Agent-to-Agent Optimization, or A2O, prepares a company and its digital assets for discovery, understanding, qualification and action by AI agents.
A2O extends beyond traditional SEO.
SEO primarily helps search engines find, index and rank content.
A2O addresses what happens after discovery.
It asks whether an AI system can:
- identify the correct entity;
- understand the offer;
- compare it with alternatives;
- verify important claims;
- determine suitability;
- identify missing information;
- initiate the correct next step;
- respect permissions and commercial limitations.
A2O Work Areas
An A2O project may include:
- company entity clarification;
- product naming and classification;
- product information architecture;
- technical attribute mapping;
- commercial data structure;
- qualification logic;
- comparison fields;
- trust and evidence layers;
- structured data;
- schema markup;
- JSON representations;
- feeds;
- RFQ workflows;
- contact and endpoint design;
- versioning;
- validity management;
- permissions and governance.
A2O Does Not Replace SEO
A2O should complement:
- technical SEO;
- content SEO;
- answer engine optimization;
- structured data;
- product information management;
- digital sales enablement.
The objective is not simply to rank a page.
The objective is to make the page useful within an AI-assisted buying process.
CTA: Request an A2O Readiness Review
Agentic Commerce Readiness
Prepare Your Company for AI-Assisted Buying and Selling
Agentic commerce introduces AI systems that can support or perform parts of the commercial process on behalf of buyers and suppliers.
Depending on the implementation, an agent may:
- search for suppliers;
- identify suitable products;
- compare specifications;
- check availability;
- request documents;
- prepare a shortlist;
- generate an RFQ;
- collect quotations;
- identify missing information;
- recommend a supplier;
- initiate a transaction within a defined mandate.
Agentic commerce readiness is the ability of a company to support these processes reliably.
What We Assess
A readiness assessment may cover:
- company identity;
- product data completeness;
- capability data;
- category structure;
- technical parameters;
- commercial rules;
- pricing logic;
- stock and availability;
- lead times;
- delivery conditions;
- service scope;
- documents and certificates;
- enquiry handling;
- qualification questions;
- workflow ownership;
- agent permissions;
- human approval;
- security;
- auditability;
- escalation procedures.
Readiness Levels
Visible
The company and its offer can be found.
Understandable
The products, services and capabilities can be interpreted correctly.
Comparable
The offer contains consistent attributes that allow meaningful comparison.
Qualifiable
Technical and commercial fit can be assessed.
Actionable
The system can initiate a useful business action.
Governed
Permissions, responsibilities, limitations and escalation rules are defined.
CTA: Assess Your Agentic Commerce Readiness
Direct RFQ Standard
A Practical Framework for AI-Ready B2B Information
The Direct RFQ Standard is an independent working framework for publishing complete, comparable and actionable B2B information.
It is intended to support:
- websites;
- product pages;
- supplier profiles;
- answer engines;
- AI assistants;
- procurement systems;
- RFQ workflows;
- buyer agents;
- supplier agents;
- B2B data exchanges.
The Direct RFQ Standard is not presented as an ISO, IEC, CEN or government standard.
It is a practical framework developed by Direct RFQ for structuring business information and procurement workflows.
Core Information Layers
Identity Layer
Defines who or what is being described.
Descriptive Layer
Explains the company, product, capability or requirement.
Qualification Layer
Defines suitability conditions, buyer inputs and technical limitations.
Commercial Layer
Describes price, quantity, payment, availability, lead time and delivery.
Evidence Layer
Links claims to documents, certificates, tests, sources and responsible parties.
Action Layer
Defines what the buyer, supplier or agent can do next.
Governance Layer
Defines ownership, validity, permissions, responsibilities and limitations.
Possible Conformance Levels
A Direct RFQ implementation may be described as:
- Direct RFQ Basic;
- Direct RFQ Structured;
- Direct RFQ Qualifiable;
- Direct RFQ Executable;
- Direct RFQ A2A Enabled.
Each level represents a higher degree of completeness and operational readiness.
CTA: Explore the Direct RFQ Standard
FUCTEG Framework
Measure Whether Your Offer Is Ready for AI Agents
FUCTEG is the evaluation framework used by Direct RFQ to assess B2B agent readiness.
It is based on six criteria.
Findable
Can the agent find:
- the company;
- the product;
- the category;
- the capability;
- the document;
- the contact point;
- the endpoint?
Understandable
Can the agent correctly interpret:
- names;
- categories;
- specifications;
- units;
- variants;
- applications;
- limitations;
- relationships between entities?
Comparable
Can the offer be compared using:
- price;
- performance;
- capacity;
- dimensions;
- MOQ;
- lead time;
- availability;
- delivery;
- total cost;
- service scope?
Trustworthy
Can important claims be verified through:
- identifiable sources;
- responsible organisations;
- product documents;
- declarations;
- certificates;
- tests;
- case studies;
- version history?
Executable
Can the agent perform a useful next action, such as:
- submitting an RFQ;
- requesting information;
- checking availability;
- downloading a document;
- booking a consultation;
- requesting a test;
- initiating an order?
Governable
Are the following clearly defined:
- permissions;
- data ownership;
- validity periods;
- transaction limits;
- security requirements;
- approval rules;
- escalation paths;
- responsible parties?
CTA: Evaluate Your Offer with FUCTEG
Who Our Solutions Are For
Manufacturers
For companies that need to describe:
- products;
- machines;
- components;
- production capacity;
- technical parameters;
- tolerances;
- configurations;
- documentation;
- service and support.
Distributors and Wholesalers
For companies that need to clarify:
- commercial role;
- represented brands;
- stock availability;
- territories;
- delivery coverage;
- minimum orders;
- warranties;
- authorised service;
- purchasing conditions.
Industrial Service Providers
For companies offering:
- maintenance;
- repairs;
- installation;
- engineering;
- technical inspections;
- logistics;
- integration;
- contract services;
- specialist consulting.
Contract Manufacturers
For companies selling capabilities rather than only catalogue products.
Capability Cards can describe:
- processes;
- equipment;
- materials;
- dimensions;
- tolerances;
- capacity;
- minimum project size;
- quality standards;
- validation;
- lead times.
Procurement and Sourcing Platforms
For systems that need structured:
- supplier data;
- product attributes;
- RFQ fields;
- qualification rules;
- document requirements;
- response formats;
- comparison criteria.
AI and Agentic Commerce Developers
For teams building:
- buyer agents;
- supplier agents;
- procurement assistants;
- sourcing systems;
- product discovery tools;
- quotation workflows;
- agent-to-agent integrations.
How a Direct RFQ Project Works
1. Discovery
We identify:
- the company;
- target markets;
- product or service categories;
- buyer types;
- available data sources;
- current website structure;
- existing documents;
- commercial objectives.
2. Data Review
We analyse:
- product pages;
- company information;
- technical documentation;
- catalogues;
- price lists;
- commercial terms;
- certificates;
- service information;
- enquiry forms;
- quotation processes.
3. Information Architecture
We define:
- entities;
- card types;
- attributes;
- relationships;
- required fields;
- optional fields;
- qualification logic;
- evidence requirements;
- actions and workflows.
4. Content Development
We prepare complete human-readable content for:
- company pages;
- product pages;
- capability pages;
- RFQ pages;
- industry pages;
- explanatory resources.
5. Structured Layer
Depending on the project, we can prepare the structure for:
- schema markup;
- JSON-LD;
- public JSON files;
- product feeds;
- RFQ feeds;
- agent-readable resources;
- API or endpoint development.
6. Verification
We check:
- consistency;
- completeness;
- terminology;
- units;
- data ownership;
- source reliability;
- price validity;
- document status;
- commercial limitations.
7. Publication and Development
The published structure can later be expanded with:
- more products;
- new capabilities;
- additional languages;
- updated prices;
- new documents;
- version history;
- agent integrations;
- automated RFQ workflows.
What You Receive
The final project scope depends on the selected solution.
A typical deliverable may include:
- recommended website architecture;
- page hierarchy;
- URL structure;
- SEO titles;
- meta descriptions;
- focus keyphrases;
- complete page copy;
- A2A Card structure;
- Product Card template;
- Business Card template;
- Capability Card template;
- Direct RFQ template;
- qualification questions;
- technical and commercial field map;
- structured data recommendations;
- JSON field structure;
- CTA and enquiry flow;
- implementation roadmap.
Why Direct RFQ
Built for Complex B2B Sales
Industrial products and services are rarely purchased based on a product name and price alone.
The buyer may also need to consider:
- technical suitability;
- integration;
- operating conditions;
- quantities;
- customisation;
- delivery;
- installation;
- commissioning;
- training;
- warranty;
- service;
- documentation;
- regulatory requirements.
Direct RFQ is designed around this complexity.
Human-Readable First
AI-ready information should still be useful for people.
We develop pages that support:
- buyers;
- engineers;
- procurement teams;
- sales teams;
- distributors;
- service departments;
- AI systems.
Structured Without Becoming Artificial
The objective is not to fill pages with machine-oriented fields that make the content difficult to read.
The structure should improve clarity for both humans and machines.
Practical, Not Speculative
Direct RFQ focuses on business information that can be used today:
- better product pages;
- more complete supplier profiles;
- structured RFQs;
- qualification logic;
- clearer commercial conditions;
- better internal and external data consistency.
Ready for Further Automation
Once the information is complete and structured, it becomes easier to support:
- AI search;
- answer engines;
- product recommendation;
- supplier matching;
- quotation automation;
- agent-assisted procurement;
- agent-to-agent workflows.
Frequently Asked Questions
What is the main purpose of Direct RFQ?
Direct RFQ helps B2B companies transform fragmented product, supplier, capability and commercial information into a structured format that supports discovery, qualification and requests for quotation.
Is Direct RFQ a software platform?
Direct RFQ is currently a framework, service and information architecture for building AI-ready B2B assets.
Specific projects may later include feeds, tools, forms, JSON files, APIs or agent interfaces.
Is an A2A Card the same as an official Agent2Agent Agent Card?
No.
The Direct RFQ A2A Card is a proprietary business information framework covering companies, products, capabilities, agents and RFQs.
The official Agent2Agent Agent Card is a technical discovery document for a functioning A2A agent.
The two can complement each other but should not be treated as identical.
Does A2O replace SEO?
No.
SEO helps search engines discover, index and rank content.
A2O extends the optimization process to understanding, comparison, qualification, action and governance by AI agents.
Can Direct RFQ be used without an API?
Yes.
A company can begin with well-structured HTML pages, complete product information, clear qualification rules and improved RFQ forms.
Feeds, JSON files, APIs and agent endpoints can be added later.
Do all product pages need prices?
Not always.
For configurable or project-based products, the page can explain:
- how the price is calculated;
- which variables affect the price;
- what information is required;
- whether a budget range is available;
- how long the quotation remains valid.
Can Direct RFQ be used for services?
Yes.
Service and production capabilities can be described through A2A Capability Cards.
Is the Direct RFQ Standard an official international standard?
No.
It is an independent practical framework developed by Direct RFQ.
It should not be presented as an ISO, IEC, CEN or government standard.
Which industries can use Direct RFQ?
The framework can be adapted to many B2B industries, including:
- manufacturing;
- machinery;
- packaging;
- chemicals;
- ingredients;
- industrial materials;
- components;
- logistics;
- engineering;
- maintenance;
- contract manufacturing;
- wholesale and distribution.
Start with the Right Solution
Your company may not need every element at once.
A practical starting point can be:
- one A2A Business Card;
- one flagship A2A Product Card;
- one Capability Card;
- one Direct RFQ template;
- one A2O readiness review.
This creates a working model that can later be expanded across additional products, industries and languages.
Final CTA
Make Your B2B Offer Ready for the Next Generation of Search and Procurement
Prepare your company, products and capabilities for AI search, answer engines, buyer agents and structured RFQ workflows.
Primary CTA: Start a Direct RFQ Project
Secondary CTA: View A2A Card Examples